Revolutionized fashion photography starting in the
post-World War II era and redefined the role of the
His work really is beautiful, fusing reality and imagination to create simple yet intricate works of art. He has transformed fashion photography and portraiture alike, creating an instantly identifiable aesthetic which has influenced countless others. His use of stark white backgrounds and life-size printing places viewers in a new relationship to the photographic image - a physical and almost confrontational one. His ability to create visual tension and surprise through unexpected contrasts is unparalleled.
He shook up the chilly, static formulas of the fashion photograph and by 1950 was the most imitated American editorial photographer and continued dominate photography right up until his death in 2004.
Richard Avedon managed to create timeless photographs throughout each decade of his career which have the same impact and style that has never aged, truly a genius in the photographic world.