Monday, March 15, 2010
GABRIELLA francois berthoud fashion illustrator
Berthoud was born in Le Locle, Switzerland. After finishing his studies at the School for Graphic Design in Lausanne in 1982. Berthoud then moved to Milan to work for Conde Nast Italy, where he drew cartoons for 'Alter-Alter' and 'Linus'.
In the mid 80's he started working for himself, developing his highly recognizable style with his fashion illustrations and distinguishing himself through his ability to unite the language of graphics and painting. Berthoud is known amongst the world's finest creative directors for producing images of the female form that posess an exacting precision that are imbued with a latent eroticism.
His early work has been published by Vanity directed by Anna Piaggi, and then in Numero, The NewYorker, Harper's Bazaar, The New York Times Magazine, Mixte, V magazine, Amica, Uomo Vogue, Vogue Italy, Vogue Nippon, Visionaire.
François Berthoud is now reccognized as one of the most original fashion illustrators of the late 20th and Early 21st century. More and more avant-garde fashion designers ask him to create their corporate images. Anna Piaggi has written about him : “While François illustrates fashion in an apparently formal and decorative way, in reality he analyzes his subject in depth and with an elegant sense of detachment before recreating it in his atelier-laboratory.... he experiences fashion with a sharp sense of irony and a visual culture rooted in conceptual art. But his style is totally now!”.
Berthoud’s career has been largely spent working out of a studio in Milan. In 2007 he returned to Switzerland and set up a studio in Zurich.
His work has been exhibited worldwide in solo and group shows and has appeared in many reference books. Francois Berthoud lives and works in Milan and New York.