Paula Scher

Paula Scher is an American designer and artist. Born in 1948, Virginia. She is a fine artist and has become well known for her large-scale, microscopically detailed maps, covered with solid hand-painted labellings and information. She has been at the forefront of Graphic Design for decades.

The beginning of the 1970’s to the early 80’s, she began her graphic design career as an art director when her diverse approach to Typography became highly influential.

In 1970 she worked as a record cover art director at Atlantic and CBS records and has earned her 4 Grammy Award nominations.

She creates images that speak to audiences with emotional impact and appeal. After a few decades, the same images have come to be visually identified with the cultural life of New York, such as the Citibank Logo.

- In 1998 she was named Arts Directors Club Hall of fame.
- In 2000, she received the Chrysler Design award for innovation in Design.
- 1998 – 2000, Paula served on the national board of the American Institute of Graphic Design (AIGA) and was president of its New York chapter.
- 2001 she won the profession’s highest honor –AIGA Medal in recognition of her achievements and contributions to the work field.

She has worked for Times Inc and her has lectured and exhibited her work all over the world and is represented in permanent collections such as the Museum of Modern Art and the Copper-Hewitt, National Design Museum, Denver Art Museum, Library of Congress.

Paula holds a Bachelor of Arts and an award for a Doctor of Fine Arts Honoris Causa by the Corcoran in 1970 before moving into Art direction in magazines.






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http://www.aiga.org/content.cfm/medalist-paulascher
http://www.pentagram.com/en/partners/paula-scher.php
http://en.wikipedia.org/wiki/Paula_Scher
http://www.ted.com/speakers/paula_scher.html