Monday, May 24, 2010

Cilla: René Gruau

Rene Gruau (4 February 1909 - 31 March 2004) born to an aristocratic Italian father and a French mother, Marie GRUAU, whose name he took.

In 1924 Gruau settled in Paris and embarked on his career as a fashion illustrator. His earliest drawings were published in Italy, Germany and England.

Gruau became one of the best known and favorite artists of the haute couture world during the 1940s and 50s working with Femina, Marie-Claire, L'Officiel, L'Album Du Figaro and an assortment of “high-style” magazines. Gruau’s artwork is recognized and commended internationally in some of Paris and Italy's most prestigious art museums including the Louvre in Paris and the blank in Italy. In addition to his international fame and recognition,"Gruau's artwork is known for its timeless and enduring style".

Gruau’s exaggerated portrayal of fashion design through painting has had a lasting effect on the fashion industry . His inherent skills and creativity, contributed to a change in the entire fashion industry through the new pictures that represented the already popular designs created by designers in the industry. The benefits, including economic stimulation and enhancement of advertising are still vividly presented in the industry today via a new way of fashion illustration, fashion photography.

In 1948 Rene Gruau left for the United States to work for Harper’s Bazaar and Vogue, before becoming the exclusive artist for FLAIR. He also produced stunningly beautiful advertisements for the LIDO, MOULIN ROUGE and BEMBERG. Almost right up until his death at the age of 95, Gruau continued to work for the greatest names in Haute Couture: Balmain, Fath, Schiaparelli, Balenciaga, Givenchy, Rochas while also producing fashion drawings for ELLE, Vogue, France, Madame Figaro and L'Officiel de la Couture.

Today Gruau’s works are collected and exhibited by the finest art institutions including the Louvre in Paris.

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