Friday, May 28, 2010

(Kelly) Graphic Design 2: Paul Rand

Paul Rand (born Peretz Rosenbaum, August 15, 1914 – November 26, 1996) was a well-known American graphic designer. Though Rand was educated at the Pratt Institute, the Parsons School of Design, and the Art Students League, he was by-and-large self-taught as a designer.

He was one of the originators of the Swiss Style of graphic design (a style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.)

As a well versed designer, advertiser, illustrator, artist and industrial designer, Rand is mostly noted by his corporate identity work; IBM, Ford, ABC and UPS were some of his largest clients. Practically working as a freelancer, Rand single handedly raised the value of designers with his identity work, giving graphic value to these companies who’s logos has been relatively untouched - some for over 25 years.

Rand drew his knowledge and creativeness from the resources of this country. He was an idealist and a realist, using the language of the poet and business man. He thought in terms of need and function. He was able to analyse his problems but his fantasy was boundless.
  • In 1937, launched his first career at Esquire
  • He spent fourteen years in advertising
  • He taught at Pratt Institute in 1946; in 1956 he accepted a post at Yale University's graduate school of design where he held the title of Professor of Graphic Design
  • He was cited as one of the ten best art directors by the Museum of Modern Art
  • Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." – Paul Rand, 1997

Area of Design
Think Exist Quotes Video

No comments:

Post a Comment