Paul Rand (born Peretz Rosenbaum, August 15, 1914 – November 26, 1996) was a well-known American graphic designer. Though Rand was educated at the Pratt Institute, the Parsons School of Design, and the Art Students League, he was by-and-large self-taught as a designer.He was one of the originators of the Swiss Style of graphic design (a style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.)
As a well versed designer, advertiser, illustrator, artist and industrial designer, Rand is mostly noted by his corporate identity work; IBM, Ford, ABC and UPS were some of his largest clients. Practically working as a freelancer, Rand single handedly raised the value of designers with his identity work, giving graphic value to these companies who’s logos has been relatively untouched - some for over 25 years.
Rand drew his knowledge and creativeness from the resources of this country. He was an idealist and a realist, using the language of the poet and business man. He thought in terms of need and function. He was able to analyse his problems but his fantasy was boundless.
- In 1937, launched his first career at Esquire
- He spent fourteen years in advertising
- He taught at Pratt Institute in 1946; in 1956 he accepted a post at Yale University's graduate school of design where he held the title of Professor of Graphic Design
- He was cited as one of the ten best art directors by the Museum of Modern Art
- Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.
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