Sunday, May 30, 2010

graphic designer 2 - alvin lustig

Born Modern

Alvin Lustig was an American graphic designer and typeface designer. He studied at LACC, Art Center, and independently with Frank Lloyd Wright and Jean Charlot. He began designing for books in 1937. In 1944 he became Director of Visual Research for Look Magazine. He also designed for Fortune, New Directions and Girl Scouts of America. He began teaching in 1945. He went blind from diabetes in 1954 and died in 1955. He was inducted into the Art Directors Club hall of fame in 1986.

Pages from Ghost in the Underblows (Ward Ritchie Press, 1940), one of Lustig's masterpieces of typecase composition, influenced by Frank Lloyd Wright.

Tomorrow: Equipment for Living, 1945. An advertisement for Knoll using the kind of abstract design also applied to his book jackets.

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