kingy design history: 1. SARA Sass & Bide

Sass & Bide; Started off as two best friends with a unique vision and passion for innovative clothing is now one of Australia’s biggest fashion success stories. These creations of Sarah-Jane Clarke and Heidi Middleton followed their hearts to aspire a successful clothing line that brims with life- affirming energy. Sass and Bide evolved from an underground phenomenon in Australia in 1999, with innovative denim designs that became renowned for its slapdash youthful, “don’t look too pretty” appeal. The Aussie duo debuted in 2002 on the London runway, with the brand growing rapidly with inspirational seasonal wear gaining distribution in the USA, Europe, South-East Asia and the Middle East. Their designs are influenced by a range of experiences and emotions; Rainbow Kate line was inspired from the death of a close friend to cancer. Today the collection offers three distinct ranges: Sass and Bide, S&B, Sass and Bide denim also a lovable lingerie line and sunglass/optical range. Sass and Bide have achieved international recognition a