Friday, April 2, 2010

BETTY CHRISTIAN DIOR


Christian Dior (21 January 1905, Granville, Manche – 24 October 1957), was an influential French fashion designer, best known as the founder of one of the world's top fashion houses, also called Christian Dior.


The name Christian Dior stands for romantic and feminine looks with a emphasis on over-the-top and opulent luxury. Christian Dior gave the world a new vision to clothing and brought to popularity elegant designs with rounded shoulders, cinched waists and very full skirts -- otherwise known as the hourglass silhouette. Throughout the 1950s Christian Dior fashion was the biggest and best run haute couture house in Paris and helped establish the city as one the cultural capitals. With the success of his high fashion clothing, Dior collections branched out into Dior perfumes, Dior furs, Dior jewelry and Dior accessories, as well as ready-to-wear fashions (something that you can buy off a rack).
The biggest clients were North American: Hollywood stars, New York socialites and department store buyers who bought the exclusive rights to individual designs to be made up by their own seamstresses. Marshall Fields, the Chicago store, had nine couture workshops and a marble-lined salon, “The 28th Shop”. Discount clothing chains, like Ohrbach’s, were allowed to attend the shows on condition that they bought a minimum number of outfits, which they were then allowed to copy stitch for stitch into “knock-off” lines
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